Twitch Prime

Sometimes a great deal is the hardest thing to communicate! Twitch gamers were in for a treat when they joined Amazon Prime to reap the mountains of benefits on Prime Day. But, not all Twitch players are on Amazon, not all of them are Prime members, and not all Prime members are Twitch users. See the issue? We borrowed Amazon’s iconic paper/packaging textures to create this CG papercraft art direction for our static ads, then animated it for a cute, memorable video that would explain the deals and leave everyone with a smile.