Meta Reality Labs

Consumers have grown tired of the marketing for new VR/AR apps and features looking better than the reality. Meta wanted to show off how Quest’s bevy of new lifestyle and productivity tools seamlessly integrated into our lives, without any CG magic, just in-VR capture and practical editing. We hired social media influencers from the fitness and tech spaces to show off the new Reality Labs functions while working within a creative throughline that tied the footage together. Here, each influencer does their thing, and hands the headset through, down, and over the fourth wall to the next person. Seamless and easy.