Oculus Rift

When VR was first launched with Oculus Rift, the challenge was to get consumers to see through all the hype and gimmickry of the new tech, and envision themselves transported to a new experience. We focused on the gaming potential of VR to sell through its functionality at first, to an audience that was historically eager to dive into the new-toy deep end. With VR, you don’t just play a game, you become the game. When you put on that headset, you’ve entered a portal into another world. Our Step Into Rift campaign’s anthem video demonstrates the transformative sensation of floating in zero-g, fighting against impossible enemies, and commanding a Star Fleet bridge! We used a rift motif to open up new dimensions of play, and we let the actors bring the sensation to life with their reactions.